About Us

AutoMCF is a web-based application for online merchants developed by Seller AppVantage.

Seller AppVantage was founded in 2011 by two friends after being frustrated with the lack of simple, reliable and affordable software options for online merchants. Based in Los Angeles, we develop intelligent and powerful web applications that are fairly priced for any sized business. Designed to be simple and effortless, our apps make managing your business easier and more efficient by removing unnecessary complexities and automating many common tasks. If you’re ready to run your business, rather than letting your business run you, then it’s time for Seller AppVantage.

Our Beliefs

• It’s all about our customers. From our easy-to-use apps, to our superior customer service, our goal is to give you a positive experience with every aspect of our company and products. Your complete satisfaction is our sole ambition.
• Simplicity is a virtue. We work hard to make our apps as simple and intuitive as possible by stripping out unnecessary complexities and wasteful features. Our apps should help, not hinder, your business.
• Automate whenever possible. We believe that common or frequent tasks should be automated whenever possible to free you up for more important things — like eating healthy, spending time with friends and family, and traveling.
• Intelligence minimizes risk. The more you know, the less risky your decisions will be. Which is why we like to build intelligent apps that provide you with knowledge and power to run your business better.

Our Favorite Quotes

• “Simplicity is the ultimate sophistication” – Steve Jobs
• “Good intelligence is nine-tenths of any battle” – Napoleon
• “[Design] is not just what it looks like and feels like. Design is how it works.” – Steve Jobs
• “Take your pleasure seriously” – Charles Eames